Ethical Clothes – Part 2

Dolly & Dotty – another UK based vintage repro brand, with design based in Brighton, and again nothing on the website about manufacturing or ethical policy. And like Collectif, I couldn’t find anything else online and the clothing labels state “Made in China”. I contacted the brand on 22nd September and although I received acknowledgement I have yet to receive an actual answer to my questions.
Rating: 0/10 With zero information on their website, “Made in China” on the clothing labels and a very poor lack of response to a customer enquiry, it can only be nul points.

Wallis – this brand is part of the Arcadia Group and as such follows their “Fashion Footprint” programme. There’s a lot of structure to this programme, with “pillars” and “stakeholders”, but I’m not sure there’s as much substance to it. Reading the ethical trading pages I get the impression they’re saying all the rights things but the level of what is being achieved is perhaps underwhelming. CleanClothes.org in a recent report rated Arcadia Group as “Dragging their Feet” – scant effort to tackle worker’s rights and have not participated in collaborative efforts to develop best practice, in particular the Ethical Trading Initiative.
Rating: 4/10 Arcadia Group don’t have a great reputation overall, and in this regard they don’t come across as working hard to change that. At least they have some information on their site and have responded to campaign surveys.

Roman Originals – Another brand with nothing on their website about their policy. A google search threw up this Independent article from 2015 (among others) alleging child labour in some factories with Roman Originals contracts. The brand’s reaction was to denounce the practice and sever their contracts with the factories in question, but beyond that they don’t seem to have done much to clean up their image or their practices. Neither CleanClothes.org or RankABrand.org has any up to date info, and neither does EthicalConsumer.org.
Rating: 0/10 No up to date information and investigative journalism from a year ago suggesting highly dubious ethical practices.

Camaïeu – A French brand that I often shop at when abroad, as it’s in most of Europe now. It seems that a French organisation “l’Ethique sur l’Etiquette” (Ethics on the Label) did a lot of campaigning and staged protests against the brand in 2013 following the Rana Plaza disaster, since the brand had had a large order in place with one of the factories, but after the disaster blamed a supplier for unauthorised subcontracting. As a result of the protests, the brand acknowledged responsibility by saying that they would contribute to the compensation fund for victims. If you can read French, this Libération article has a good report. They also mention an “Accord Sécurité” being drafted by some of the big labels, designed to make brand carry responsibility for ensuring the structural security of the factories they use and instill fire prevention measures. Camaïeu was supposed to be signing this but I can’t find any more recent reports than 2013.
Rating: 4/10 Although they did seemingly engage in 2013, given they were involved in such a high profile disaster in the clothing sector, it surprises me that there aren’t more recent press statements or anything on their website shouting about their latest ethical endeavors.

Promod – Another French/European brand I make a beeline for when on holiday. Although they have a lot about their ethos and style in the About section, once again a total lack of ethical policy information available to the customer. RankABrand.org gives them an E for lack of information. They responded to a CleanClothes.org survey, but very briefly and answered “no” to several points. In other instances they appeared to be setting a low bar on what they considered reasonable/possible for them to achieve based on their market share and avoiding increased cost to the consumer.
Rating: 5/10 A mediocre score for what seems to be a mediocre response and attitude to the problem at hand.


I have to say that doing this research into the labels in my wardrobe has been really depressing. With the exception of Seasalt, which is a relatively small and still family owned-and-run business, the majority of the brands have little or no information readily available to consumers and have had minimal response to NGO campaigns and surveys. Even when they are seemingly making the right noises, there’s the sense that consumers really have to take their word for it.

This has all led to me feel even more strongly that I should be making as much as possible and otherwise buying in vintage or charity shops. I’m even going so far as to ask my family (my mum especially) to stop buying me clothes as presents unless it’s a brand like Seasalt which I can trust.