Ethical Clothes – Part 2

Dolly & Dotty – another UK based vintage repro brand, with design based in Brighton, and again nothing on the website about manufacturing or ethical policy. And like Collectif, I couldn’t find anything else online and the clothing labels state “Made in China”. I contacted the brand on 22nd September and although I received acknowledgement I have yet to receive an actual answer to my questions.
Rating: 0/10 With zero information on their website, “Made in China” on the clothing labels and a very poor lack of response to a customer enquiry, it can only be nul points.

Wallis – this brand is part of the Arcadia Group and as such follows their “Fashion Footprint” programme. There’s a lot of structure to this programme, with “pillars” and “stakeholders”, but I’m not sure there’s as much substance to it. Reading the ethical trading pages I get the impression they’re saying all the rights things but the level of what is being achieved is perhaps underwhelming. CleanClothes.org in a recent report rated Arcadia Group as “Dragging their Feet” – scant effort to tackle worker’s rights and have not participated in collaborative efforts to develop best practice, in particular the Ethical Trading Initiative.
Rating: 4/10 Arcadia Group don’t have a great reputation overall, and in this regard they don’t come across as working hard to change that. At least they have some information on their site and have responded to campaign surveys.

Roman Originals – Another brand with nothing on their website about their policy. A google search threw up this Independent article from 2015 (among others) alleging child labour in some factories with Roman Originals contracts. The brand’s reaction was to denounce the practice and sever their contracts with the factories in question, but beyond that they don’t seem to have done much to clean up their image or their practices. Neither CleanClothes.org or RankABrand.org has any up to date info, and neither does EthicalConsumer.org.
Rating: 0/10 No up to date information and investigative journalism from a year ago suggesting highly dubious ethical practices.

Camaïeu – A French brand that I often shop at when abroad, as it’s in most of Europe now. It seems that a French organisation “l’Ethique sur l’Etiquette” (Ethics on the Label) did a lot of campaigning and staged protests against the brand in 2013 following the Rana Plaza disaster, since the brand had had a large order in place with one of the factories, but after the disaster blamed a supplier for unauthorised subcontracting. As a result of the protests, the brand acknowledged responsibility by saying that they would contribute to the compensation fund for victims. If you can read French, this Libération article has a good report. They also mention an “Accord Sécurité” being drafted by some of the big labels, designed to make brand carry responsibility for ensuring the structural security of the factories they use and instill fire prevention measures. Camaïeu was supposed to be signing this but I can’t find any more recent reports than 2013.
Rating: 4/10 Although they did seemingly engage in 2013, given they were involved in such a high profile disaster in the clothing sector, it surprises me that there aren’t more recent press statements or anything on their website shouting about their latest ethical endeavors.

Promod – Another French/European brand I make a beeline for when on holiday. Although they have a lot about their ethos and style in the About section, once again a total lack of ethical policy information available to the customer. RankABrand.org gives them an E for lack of information. They responded to a CleanClothes.org survey, but very briefly and answered “no” to several points. In other instances they appeared to be setting a low bar on what they considered reasonable/possible for them to achieve based on their market share and avoiding increased cost to the consumer.
Rating: 5/10 A mediocre score for what seems to be a mediocre response and attitude to the problem at hand.


I have to say that doing this research into the labels in my wardrobe has been really depressing. With the exception of Seasalt, which is a relatively small and still family owned-and-run business, the majority of the brands have little or no information readily available to consumers and have had minimal response to NGO campaigns and surveys. Even when they are seemingly making the right noises, there’s the sense that consumers really have to take their word for it.

This has all led to me feel even more strongly that I should be making as much as possible and otherwise buying in vintage or charity shops. I’m even going so far as to ask my family (my mum especially) to stop buying me clothes as presents unless it’s a brand like Seasalt which I can trust.

Ethical Clothes – Part 1

One of the reasons I decided to start sewing my own clothes was for better fit and so that I could get the styles I wanted with the fabric and finishes I wanted. The high street just wasn’t offering what I wanted.

But another factor was the ethics of the current “fast fashion” trend, and this has become more important to me over time. I recently watched the documentary The True Cost on Netflix and while much of it wasn’t a surprise, it was still shocking and spurred me to make yet more effort to buy consciously.

Because I do still buy, or get bought clothing as presents. I want to make every effort to ensure the brands I do still choose to buy from are promoting a more ethical approach to fashion. My survey is based on information provided on the brands’ own websites and may therefore be considered biased or unreliable but you can still tell a lot just by the depth and type of information they give, I believe. I also found a couple of independent organizations surveying and collating information on the big brands.

The below is a list of brands currently most common in my wardrobe (aside from second hand, handmade or vintage items), with a summary of the info I found plus my rating. 

Seasalt – a family-owned company originating in Cornwall, they make a strong statement of ethical and environmental responsibility. They have a policy of local or artisan purchasing through their supply chain, and were the first fashion company to have their clothing Soil Association certified as organic, in 2005. They also seem strong about passing their standards down through the supply chain, whether that’s ethical or environmental. Eg. Where organic or fair trade certification is specified by us as a condition of supply, follow the relevant certification organisation’s rules and guidelines. And when that’s not the case, still use eco friendly, fair trade or recyclable materials wherever possible. They also require suppliers to sign various statements of ethical practice, and to join SEDEX and report annually on ethical practices.

Rating: 10/10 Seasalt’s policies seem pretty robust and tick all the boxes for me. They also seem to have a strong methodology for making sure that their policy is also their suppliers’ policy. I also like the depth of documentation they have made available on their website

Desigual – Now a global fashion brand originating in Barcelona, Spain, known for very distinctive clothing which often features bright multi colored prints, decoration and complex patterns, most commonly on dresses, skirts and tops in jersey fabric. To my dismay there is nothing on their website about ethical policies, not even in the Spanish language site. Through a Google search, I found two useful websites which rated Desigual very badly:

Rankabrand.org rated them E – Don’t Buy, with the following statement:

Desigual has achieved the E-label. This is our lowest possible sustainability score, and Desigual has earned it by communicating nothing concrete about the policies for environment, carbon emissions or labor conditions in low-wages countries. For us as consumers, it is unclear whether Desigual is committed to sustainability or not.

The Clean Clothes Campaign also cited a lack of information and only a basic response in terms of company action to ensure ethical working conditions in their supply chain. 

My older Desigual garments state Made in China, but more recent ones have Made in Spain or Portugal.

Rating: 4/10 The lack of openness and information means I can’t rank Desigual any higher, but the fact that more recent garments indicate a shift in manufacturing back to Europe shows that Desigual might be more aware of the issues than they first seem, and have even chosen to support some of the European economies which have struggled in recent years.

Collectif – a rapidly growing London based vintage repro clothing company, Collectif make much of the small team who oversee every aspect of the design, production and sales process. However, there is nothing on their websit about manufacturing, ethical or environmental policies and I couldn’t find anything from a Google search either. The labels in the clothes say Made in China. 

I contacted the brand to see what they had to say. Within a couple of hours I had a reply, which in addition to clarifying that they manufacture in Vietnam, Bangladesh, Romania, Armenia and London and the majority in China, said the following:

All our fabrics are sourced in China, where we have our own facility and office, run by our own staff, who are in constant contact with our team in London. Having our own facility, means we are very aware of everything that happens throughout our production process. Our London design & production team regularly visit China to personally source our fabrics and ensure they are of an acceptable quality and ethical standard. These team members, as well as members of senior management, also make regular visits to our production facility and offices.

Rating: 6/10 I am a bit disappointed that the clothes are mostly made in China, and not having openly available information for consumers is not best practice. However, I was impressed with the speed of response to my enquiry, and based on what they’ve said they seem to have closer ties to their suppliers than many retailers might have, and they are aware of the issues.

M&S – a British institution, although they sell a huge range of products I’m thinking mostly of clothing in my research. The website does carry a statement on Modern Slavery, which make clear that M&S are aware of the risk they carry in their supply chain and sets out what they do to mitigate this. They say they require their suppliers to :

  • Participate in ethical trading audits assessments; 
  • Provide employees with good working conditions, fair treatment and reasonable rates of pay; 
  • Respect workers’ human rights and comply fully with all applicable laws. 

The Clean Clothing Campaign also has a report on M&S which seems fairly positive about the policies and more importantly action the company is taking.

Rating: 7/10 the statement and independent assessment make it clear M&S are actively trying to improve the situation & ensure their supply chain is ethical, but given the volume of manufacture and the size of the retail chain, I can’t honestly rate it much higher.

Next – another British high street staple, and long a favourite of mine for workwear. They have several statements on ethical and environmental policy under the Corporate Responsibility section of the website, but here are their stated priorities:

  • Develop and improve workers’ conditions, including safety and human rights
  • Communicate and support the achievement of compliance to our ethical standards with all our suppliers
  • Support our suppliers to achieve continuous improvement through partnership
  • Implement sustainable programmes and initiatives with suppliers to improve their capacity and ability to deliver to our ethical requirements
  • Continue to develop opportunities to work in collaboration with other Brands and retailers, Governments, trade unions and non-governmental organisations (NGOs), to pursue solutions for some of the more complex and systemic problems within the global supply chain that we cannot resolve alone and to help achieve lasting change

From an environmental perspective, a standout statistic is that they claim to have diverted 91% of operational waste away from landfill. 

RankaBrand has given them a D rating, or “first milestones recognized, can do better”. 

Rating: 7/10 I think Next seem on par with M&S on policy and at the end of the day they are another large fast fashion retailer.

This post is turning in to a bit of an essay so I’ve decided to split it into two. More brands coming up…